8/24/2023 0 Comments Google chrome blocking sIt now aims to choose new techniques by late next year, do final testing and then gradually phase out tracking cookies starting mid-2023 if CMA signs off.Ĭritics question the effectiveness of alternatives. Google is working with the ad industry on technologies that could replace the tracking capabilities of cookies while better protecting online privacy. The European Union's competition commission said Wednesday it too was investigating. Department of Justice has also investigated Chrome and cookies, Reuters has reported. "We need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to migrate their services," Vinay Goel, privacy engineering director for Chrome wrote in a blog post.ĬMA could not immediately be reached for comment on Thursday.
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